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  FUNDAMENTALS OF ACCOUNTING   This unit is designed to enable the learner achieve and apply the following key skills. ·          By the end of this unit   the learner should be able to : 1.       Demonstrate understanding of accounting principles and policies.   2.       Apply double entry concept. 3.       Classify capital and liabilities. 4.       Correct accounting errors and suspense account. 5.       Prepare sole trader statement. 6.       Prepare partnership statements. 7.       Prepare company statements . Course outline TOPIC 1: Demonstrate Understanding of accounting principles and policies                    1.1 Nature and purp...

PUBLIC RELATIONS INTRODUCTION TO PUBLIC RELATIONS MEANING Public relations are the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. DIFFERNCES BETWEEN PUBLIC RELATIONS AND OTHER COMMUNICATION FIELDS MEDIA AND PUBLIC RELATIONS MEDIA OF PR ACTIV ITIES Media relation is relationship that company or organization develops with journalists/media houses while PR extends the relationship beyond media to general public. Media involves collective communication outlets or tools that are used to store and deliver information to the public. The major role of press relation is to achieve maximum publication and broadcasting of PR information in order to create knowledge and understanding.   MEDIA USED IN PUBL IC RELATIONS ACTIVITIES :  RADIO Electronic means of communicating that uses audio features ADVANTAGES 1. Its audio means com...