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Public Relations Full Course lecture notes

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PUBLIC RELATIONS INTRODUCTION TO PUBLIC RELATIONS MEANING Public relations are the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. DIFFERNCES BETWEEN PUBLIC RELATIONS AND OTHER COMMUNICATION FIELDS MEDIA AND PUBLIC RELATIONS MEDIA OF PR ACTIV ITIES Media relation is relationship that company or organization develops with journalists/media houses while PR extends the relationship beyond media to general public. Media involves collective communication outlets or tools that are used to store and deliver information to the public. The major role of press relation is to achieve maximum publication and broadcasting of PR information in order to create knowledge and understanding.   MEDIA USED IN PUBL IC RELATIONS ACTIVITIES :  RADIO Electronic means of communicating that uses audio features ADVANTAGES 1. Its audio means com...
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CHAPTER 1: Introduction To Accounting

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  FUNDAMENTALS OF ACCOUNTING   What is accounting? Accounting may be defined as the process of identifying, measuring, recording and communicating financial information in order to permit users to make informed decisions or judgment by the users of the financial information. Accounting maybe referred by some authors as Book-keeping, which is the analysis, identification, measuring, classifying and recording of financial transactions in the books of accounts. Accounting maybe viewed as the language used in business and forms a common media through which users of accounting information can effectively communicate business matters and understand each other equally in a business. Accounting facilitates communication of the business records, transactions and summarizes results of business operations; forming the information of economic value to a business which forms the basis for judgment by the users.   THE ACCOUNTING PROCESS Since accounting is a process, it ...
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Linear programming simplex method lecture notes and solved examples

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  What is Linear programming (LP) method ? Linear programming refers to a technique for choosing the best alternative from a set of feasible alternatives whereby the objective function and constraints are expressed as linear mathematical functions. Requirements of Linear programming Problems.   i) There should be a clearly identifiable objective which is measured quantitatively.   ii)  The activities to be included should be distinctly identifiable and measurable in quantitative terms. iii)  The resources of the system should be identifiable and measurable quantitatively and also in limited   supply.   iv) The relationships representing objective function and the constraints equations or inequalities must be linear in nature.   v) There should be a series of feasible alternative courses of action available to the decision maker, which are determined by the resource constraints.    What are Business applications of li...
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