MANAGE CUSTOMER COMMUNICATION IN BANKING NOTES FOR CDACC STUDENTS/TVET
MANAGE CUSTOMER COMMUNICATION Define communication Communication is the process of conveying information, ideas, and feelings between a sender and a receiver through a medium. In the Kenyan banking sector , this applies to all interactions with customers, including: Ø Providing information on products, services, and policies. Ø Building trust and strengthening relationships. Ø Addressing inquiries and complaints to enhance customer service. Ø Notifying customers of transactional updates, service changes, and potential fraud. Channels of communication Kenyan banks use a blend of traditional and modern channels to engage with customers, catering to a diverse clientele. Traditional channels Bank branches : Physical locations where customers can have face-to-face interactions with bank staff for personalized assistance, especially for complex services like loan applications. ...