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Public Relations Full Course lecture notes

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PUBLIC RELATIONS INTRODUCTION TO PUBLIC RELATIONS MEANING Public relations are the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. DIFFERNCES BETWEEN PUBLIC RELATIONS AND OTHER COMMUNICATION FIELDS MEDIA AND PUBLIC RELATIONS MEDIA OF PR ACTIV ITIES Media relation is relationship that company or organization develops with journalists/media houses while PR extends the relationship beyond media to general public. Media involves collective communication outlets or tools that are used to store and deliver information to the public. The major role of press relation is to achieve maximum publication and broadcasting of PR information in order to create knowledge and understanding.   MEDIA USED IN PUBL IC RELATIONS ACTIVITIES :  RADIO Electronic means of communicating that uses audio features ADVANTAGES 1. Its audio means com...
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CHAPTER 1: Introduction To Accounting

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  FUNDAMENTALS OF ACCOUNTING   What is accounting? Accounting may be defined as the process of identifying, measuring, recording and communicating financial information in order to permit users to make informed decisions or judgment by the users of the financial information. Accounting maybe referred by some authors as Book-keeping, which is the analysis, identification, measuring, classifying and recording of financial transactions in the books of accounts. Accounting maybe viewed as the language used in business and forms a common media through which users of accounting information can effectively communicate business matters and understand each other equally in a business. Accounting facilitates communication of the business records, transactions and summarizes results of business operations; forming the information of economic value to a business which forms the basis for judgment by the users.   THE ACCOUNTING PROCESS Since accounting is a process, it ...
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REGRESSION ANALYSIS LECTURE NOTES

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  REGRESSION ANALYSIS LECTURE NOTES   •     Regression analysis refers to statistical technique for estimating the relationship among variables. •     Regression analysis is concerned with estimating the value of one variable when the value of the other variable is known. •   Regression- is a measure of the average relationship between two or more variables in terms of the original units of data. REGRESSION LINES •          Regression lines refer to graphical devices that describe the average relationship between two variables. •          There are two regression lines namely: - R egression line of Y on X -Regression line of X on Y. REGRESSION EQUATIONS •            Regression equation refers to algebraic expressions of regression lines. •          ...
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