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Introduction to SEO in 2026 Search Engine Optimization (SEO) in 2026 has evolved from a simple practice of keyword placement and link building into a complex, intelligent, and multi-platform discipline that focuses on user intent , semantic relevance, and digital authority across search engines, AI-powered answer tools, social media platforms, and localized search environments. Modern SEO is no longer limited to ranking on traditional search engine results pages, but instead emphasizes visibility across AI-generated answers, voice search, social discovery feeds, and map-based searches , and therefore, the concept of SEO has expanded into what is now referred to as Everywhere Optimization or Generative Engine Optimization (GEO) . The Shift from Traditional SEO to Generative Engine Optimization (GEO) The emergence of AI-driven search experiences has changed how users access information, as many queries are now answered directly within AI summaries or chat interfaces without requi...

  MANAGE CUSTOMER COMMUNICATION Define communication Communication is the process of conveying information, ideas, and feelings between a sender and a receiver through a medium. In the Kenyan banking sector , this applies to all interactions with customers, including:  Ø   Providing information on products, services, and policies. Ø   Building trust and strengthening relationships. Ø    Addressing inquiries and complaints to enhance customer service. Ø   Notifying customers of transactional updates, service changes, and potential fraud.  Channels of communication Kenyan banks use a blend of traditional and modern channels to engage with customers, catering to a diverse clientele.  Traditional channels Bank branches : Physical locations where customers can have face-to-face interactions with bank staff for personalized assistance, especially for complex services like loan applications. ...

  LAW OF CONTRACT   DEFINITION OF CONTARCT   A contract is an agreement of promises which is legally binding or enforceable by law.   According to Salmond a contract is an “agreement creating and defining obligations between the parties.”   According to Sir William Anson , “A contract is an agreement enforceable at law made between two or more persons, by which rights are acquired by one or more to acts or forbearances on the part of the other or others. Sir William Anson further observes as follows: “As the law relating to property had its origin in the attempt to ensure that what a man has lawfully acquired he shall retain, so the law of contract is intended to ensure that what a man has been led to expect shall come to pass; and that what has been promised to him shall be performed.” Based on the above definition a contract exists when there is:   1. an agreement 2. the agreement is enforceable by the law The law of contract impos...